UX

Unleashing Creative Innovation: The Power of Crazy 8’s in the Design Sprint Ideation Phase

Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of...

November 20, 2023

Arun Krishnan

A/B Testing

A process known as A/B testing, or split testing, stands as a quantitative approach to determining the most effective version of various elements like call-to-action (CTA), text, images, and more. The methodology involves creating multiple versions of a single element, randomly dividing the user base,...

November 20, 2023

Arun Krishnan